Myntra Relaunches Mobile Website

Flipkart-owned fashion retailer Myntra has silently relaunched portions of its mobile website after shutting it down earlier this year focus on app-only model in March 2015.

Products listed across categories like shirts and Flipkart launched the Lite version of its app in collaboration with Google in November, which provides app-like features on Chromium-based web browsers.

It's unclear at this point if Myntra planning to launch a 'Lite' experience, like Flipkart which was built on the Chromium engine, or if will it run on a separate technology stack, with support for browsers like UC Browser. The company declined to comment on our queries sent to spokespersons on Monday.

Snapdeal soon after Flipkart's Lite announcement also unveiled a new mobile website - Snap-Lite - that had been specially optimised for slower-Internet connections, rather than providing app-like features that Flipkart has.

One of the reasons for Myntra's return to the mobile web could be Google's new Android and iOS to stay up to date with the latest tech news, product reviews, and exclusive deals on the popular mobiles.